
Media Kit — for brands and partners
Denilson
B-Boy / Athlete / Filmmaker
From Lucas do Rio Verde — MT, Brazil, to the world.
01 — Who he is
B-Boy, athlete and filmmaker from Lucas do Rio Verde — MT. Denilson started breaking at four, guided by his father Brabão, and built a journey across national battles, international experiences, television and urban culture. Today he begins a new cycle uniting breaking, audiovisual work and brand projects.
02 — Roots
Before the stages, journeys and battles, there was a relationship between father and son. Reginaldo Cirilo Dias, known as Brabão, introduced Denilson to breaking and followed his first steps in the culture. Training became discipline. Discipline became a path. And the path crossed borders.
03 — A sourced career
- 4Breaking begins at fourFirst training sessions under the guidance of his father, Reginaldo Cirilo Dias, known as Brabão.Athlete's account
- 2007Cidade versus Cidade — first titleRibeirão Preto — SP. At six, he won competing against older dancers.Athlete's account
- 2009Cidade versus CidadeRibeirão Preto — SP. Title recorded by a municipal source.Official recordSource(lucasdorioverde.mt.gov.br — opens in a new tab)
- 2011Cidade versus CidadeRibeirão Preto — SP. Another title recorded by a municipal source.Official recordSource(lucasdorioverde.mt.gov.br — opens in a new tab)
- 2012Conexão B-BoySinop — MT. Title recorded by a municipal source.Official recordSource(lucasdorioverde.mt.gov.br — opens in a new tab)
- 2013Chelles Battle Brasil — children’s categoryGoiânia — GO. Denilson won the children’s category and earned the place in France.Official recordSource(lucasdorioverde.mt.gov.br — opens in a new tab)
- 2013Raw Circles Brasil — power move battleBattle against Sonek recorded on video — power move archive.Video recordSource(youtu.be — opens in a new tab)
- 2014Chelles Battle Pro — FranceRepresenting Brazil in the Kids category, with battles recorded on video.Official recordSource(lucasdorioverde.mt.gov.br — opens in a new tab)
- TVEncontro com Fátima BernardesDenilson and his father Brabão on the TV Globo show — episode available on Globoplay.Athlete's account
- 2015Legendários — father and son on TVMay 10, 2015 — Reginaldo and Denilson on Record's 'Talento Tamanho Família' segment. That same year, another appearance alongside Marcelo D2.Video recordSource(youtu.be — opens in a new tab)
- 2016Legendários — Pequenos NotáveisReturn to Record's Pequenos Notáveis segment, recorded on video.Video recordSource(youtu.be — opens in a new tab)
- 2018RV Power — 4th editionRio Verde — GO. Winner of the fourth edition representing the 360 Graus crew.Official recordSource(portal.al.go.leg.br — opens in a new tab)
- 2022Red Bull BC One CypherFortaleza — CE. Participation in the cypher recorded on video — battle against Suave.Video recordSource(youtu.be — opens in a new tab)
- 2026New cycleRecent record of a special performance with his father Brabão in Lucas do Rio Verde — MT.PressSource(diadiamt.com.br — opens in a new tab)
04 — Confirmed highlights
- Chelles Battle Brasil 2013 — children's category
- Chelles Battle Pro 2014 — France, representing Brazil
- TV — Encontro (Globo) and Legendários (Record)
- RV Power 2018 — 4th edition, 360 Graus crew
- Red Bull BC One Cypher 2022 — Fortaleza (video record)
- 9 video records with confirmed sources
05 — Breaking
Power moves since childhood. A generation that learned inside the scene — and now gives back to it: battles, workshops, performances and presence at events. Together with his father, he also teaches classes and takes part in social projects that train new dancers.
06 — Denilson Visuals
Direction, editing, reels, campaigns and brand films. The same tool that documents his journey can tell the stories of people and brands.
07 — Content and channels
No inflated numbers: what this project delivers is story, authenticity and its own production. The channels are being actively built — and that's exactly where a partner comes in.
- — Official site — the platform you're browsing
- — YouTube @obboyDenilson — the new phase in episodes
- — YouTube @bboybrabao — historical archive
- — Instagram @obboydenilson_ — backstage and direct contact
- — TikTok @obboydenilson — short cuts and young audiences
08 — For brands
Athlete
Competitions, performances, workshops and physical presence.
Culture
Breaking, hip-hop, youth, discipline, movement and history.
Content
Videos, reels, backstage, campaigns and audiovisual production.
The brand doesn't come in only as a sponsor. It can become part of the content.
09 — Manifesto
This story began before the trips, the championships and the cameras. It began at home. From father to son, from training to battle, from Lucas do Rio Verde to other stages. Today, the movement continues. Breaking, culture and audiovisual work meet in a new cycle that seeks to build stories with people and brands who believe in discipline, identity and movement.
10 — Partnership formats
Main sponsor
The brand at the center of the new career cycle. May include priority presence on the project's platforms, dedicated content, activations, campaigns, events and strategic association with Denilson's journey.
Official sponsor
A recurring partnership built into the project's calendar, with presence in content, events, actions and institutional materials defined together.
Supporter
Companies that make specific stages of the journey possible — events, travel, preparation, projects or special actions — with returns proportional to the support.
Strategic partner
Brands that contribute products, infrastructure, services or know-how and build returns in content, digital presence, events or audiovisual projects.
No fixed price list — every proposal is built for a local, state-level or national brand.
11 — Contact
Tell us about your company and what you'd like to build. No fixed price list — every proposal is designed for the context of whoever comes in.